Are you attracting and employing the people you need and want in your business?

How important are having the right employees in your business?

For most businesses, it surely has to be a top priority. After all, they are not only responsible for doing the work but they are the face of your company too, delivering great customer/client service or not... When they have the choice of who to work with, prospects (both other businesses and consumers) will often assume your company has the skills and expertise they require, it’s the people that will make the difference.

Frequently when people are going for interviews, they forget it's a 2 -way street. Yes, they do need to impress the interviewer with their skills, experience and personality but they also need to make sure the company is right for them too.
It's often perceived that the interviewer and company has all the decision making power. However, a recruitment consultant has recently told me that demand for appropriately skilled candidates is outstripping supply in some major sectors. The battle is on for the best candidates.

Since the pandemic, many people are choosing to stay where they are or are more discerning about what a company offers them (not just in terms of financial benefits). This means that businesses will not necessarily easily recruit their first choice candidates.

What could it mean for your business to 'miss out' on the ideal candidate to join your team?

After all, a company is represented by its people, it is them that make the difference unless you are have a truly unique product or service – a very rare occurrence.
The owner of a boutique law firm was recently explaining that her firm is growing fast and she is regularly recruiting. She has started to think about what counts to get attract the ideal candidates and to get them to say "yes" to jobs, after two had turned offers down.

Certainly salary, location and role are all important but what the candidate learns and importantly feels about the company, the team and their prospects are also now very important in today’s job market. After all, candidates these days are looking for more than just salary.
If you recruit, have you thought about what you and those involved in recruiting communicate? How much thought have you given to what you want to communicate most clearly about the company and its people?

Being clear on what you want to communicate and who you want in your business is the starting point. If you are not clear, how can you/others in the business communicate it?
Remember, it's not just about who the candidate meets when they come for an interview.

The company website, the company environment, LinkedIn profiles and page, as well as what any recruiters involved may say all contribute to the perception a potential employee has of a company.

All these elements will start to create a first impression with candidates. These are usually hard to shift once they are formed.

So, my challenge today is to motivate you to give this thought. After all, don't you want to recruit the best and most suitable people? It will save you headaches later on in terms of team cohesion and personality fit but, also make sure you have exactly the right people to get the work done and positively represent your company to engage your clients/customers and grow.

If you’d like to talk more about what your company is communicating to potential employees (or indeed potential clients/customers), get in touch. With my background in marketing and specialist image and impact training, we will assess all the touch points you have with potential employees to:

• see what they are communicating

• build a picture of what you want to communicate

• create an action plan to close the gap

Send me an email to arrange an initial discussion.

Image thanks to: FreeImages.com/ssva