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Why image & impact matter at a personal level and for organisations

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Your personal image and impact matter - discuss! Attention paid to personal image and impact is often disregarded as a ‘nice to have’ or even worse, unimportant. However, ignore it at your peril, even if you've been in your industry a long time, have all the possible qualifications and a bucket load of experience


  • We need to relate to others to achieve success

  • We gain a first impression of one another in less than 10 seconds

  • A negative first impression is very hard to reverse

  • As much as we may try not to, we all make a quick assessment of what we think of someone, it comes from our basic friend or foe human instinct

  • In-congruent words and body language lead to a lack of trust and the body language is judged as more truthful

  • Many people have a lot of the relevant qualifications and experience so positive stand out is required

  • When people respond positively to us as we have a positive image that boosts our self-confidence so the ‘cycle of success’ continues

  • Positive image and impact is the gateway to someone getting to know, like and trust us, all essential for building relationships and professional success

  • People are the face of an organisation and their image needs to communicate the brand values of the organisation

  • If someone can’t present themselves appropriately, can we really trust them to do a good job for us? People do subconsciously make this link...

Read more about why personal impact and personal brand matter.

Contact me to discuss your situation.